ABOUT US

Beauty. Confidence. Ambition.

Pink As Gold Cosmetics was founded in 2018 by entrepreneur Mitchelle Cobb with a simple vision: to create a beauty brand that makes women feel confident, elevated, and unapologetically themselves.

What began as a dream of building her own cosmetics line grew into a beauty brand reaching customers beyond the United States and creating a community built around self-expression, confidence, and the transformative power of beauty.

Over the years, Pink As Gold has expanded across cosmetics, lashes, lip products, beauty essentials, and skincare through its sister brand, Otura Oshe Beauty. Every collection is created with one purpose in mind: to make everyday beauty feel a little more luxurious.

The journey has taken Pink As Gold from an independent beauty brand to major online marketplaces, international customers, collaborations with beauty professionals and public personalities, editorial features, and even the screens of Times Square in New York City.

But Pink As Gold has always been about more than products.

It is the story of building something from an idea, evolving through every chapter, and continuing to dream bigger. It represents the woman who creates her own opportunities, reinvents herself when necessary, and understands that confidence is one of the most powerful things she can wear.

OUR PHILOSOPHY

We believe beauty should enhance who you already are—not define you.

Whether it’s the perfect nude lip, a lash that completely changes your look, or skincare that becomes part of your everyday ritual, Pink As Gold is designed to help you create beauty on your own terms.

Pink As Gold Cosmetics
Your beauty. Your confidence. Your way.